./Experience

I've been working in the development of communication channels based on the Internet since 1996.

In these years my work has been centered in content and the construction of: video transmission platforms, collaborative tools, information and internet/intranet portals. It has been challenging work. The first step was to learn and understand the Web; its significance and what it offered. Next came constructing the scaffolding of the first sites via HTML and establishing services online with email and developing the information banks shared by network clients.

I have worked establishing PEMEX’s internal network or intranet, connecting the over 200 administrative and operational offices the company has across Mexico. Based on this intranet we have built a platform of communication services which include telephone, videoconferencing, video streaming, collaborative portals, information systems, databases and ERPs. Today, the Internet is the primary way of information and communication for PEMEX.

Though I helped create communication infrastructure early on, I now prefer to develop content – the information viewed, how the user experiences that information, how the information is communicated, and how it is dispersed among the network.

PEMEX.Petroleos MexicanosMexico, D.F.

Company Synopsis: 4th crude producer in the world, 11th largest integrated petroleum company, 11th largest in crude reserves, 15th largest in natural gas production and 13th in refining capacity. Over 145,000 active employees, over 1,000 installations covering Mexico among them: 233 platforms, 6 refineries, 10 natural gas processing plants, 5 petrochemical plants and 77 storage and distribution terminals.

02/2010-presentHead Information Architect, UI & UX Designer / WebMaster Corporate Direction for Information Technology and Business Processes

  • Coordinate activities for the development of user interfaces, application structure, web-sites and user experience for applications and portals.
  • AI, UI & UX design and part of the development team of the PEMEX’s Exploration & Production Knowledge Management Portal and online seminars.
  • AI, UI & UX design of PEMEX’s Board of Directors portal. https://consejo.pemex.com
  • Development and AI, UI & UX design of PEMEX’s financial, operative, security, and social responsibility reports.
  • Development and AI, UI & UX design of PEMEX’s Corporate Portal (V2.5) www.pemex.com
  • AI, UI & UX design and Front end development of the Corporate Intranet - Internal platform of communication. http://intranet.pemex.com
  • Development of standards of architecture and design for websites and applications.
  • Design and implementation of PEMEX Exploration and Production’s (PEP) communication strategy and project control for its comprehensive exploration and production contracts http://contratos.pemex.com
  • Advising to PEMEX and its subsidiary companies in fulfilling the technological standards/requirements (HTML, CSS, accessibility, security) in compliance with the Presidency’s program for government website  transparency and structure unification (http://www.sip.gob.mx)
  • Part of the team in charge of the re-development/design of the Web Enterprise Content Management platform.
  • Designing information architecture and user experience schemes.
  • Advising on the operation and functionality of social networks and portals.
  • Advising on the implementation of publicity/information campaigns and on-line diffusion.

09/2004 - 02/2010Chief Internet Coordinator / WebMasterDepartment of Telecommunications Engineering

  • Coordination of portal development services and multimedia communication.
  • Operating PEMEX’s live-feed/ on-demand video platform.
  • Design and implementation of the “electronic witness” platform for PEMEX’s on-line public bidding/auctioning events.
  • Creating interactive information systems for technical events in which PEMEX participates:
    • Interactive games with oil and gas themes
    • Videoconferencing systems and on-line access to PEMEX installations in real-time.
    • Development of corporate and subsidiary technical reports for various digital devices.
  • Designing/ developing and implementing PEMEX’s web content administrative platform.
  • Designing the information architecture and user experience for internal portals:
    • Industrial security and environmental protection portal
    • Internal Market for Carbon Credit portal
    • Portal for managing information transparency requests
    • Portal for verifying current medical needs/records for PEMEX employees (MediNet)
    • Corporate Intranet (V1)
    • Institutional database – production and operative information.
  • Designing the information architecture and user experience for public portals:
    • Investor Relations Portal – awarded three times for best practices in financial publication by Global Rankings.
    • Sustainable development Portal – awarded A- by the United Nations Global Compact.
    • Corporate webpage www.pemex.com (V2)
  • Developing and implementing functionality of PEMEX’s institutional channels in Social Networks such as: YouTube, Twitter, Facebook, Flickr. Currently operated by PEMEX’s Communications Office.
  • Managing Telecommunications services.

12/2002 -09/2004Internet SpecialistDepartment of Telecommunications Engineering

  • Coordination of portal development services and multimedia communication.
  • Operating PEMEX’s live-feed/ on-demand video platform.
  • Design and implementation of the “electronic witness” platform for PEMEX’s on-line public bidding/auctioning events.
  • Creating interactive information systems for technical events in which PEMEX participates:
    • Interactive games with oil and gas themes
    • Videoconferencing systems and on-line access to PEMEX installations in real-time.
    • Development of corporate and subsidiary technical reports for various digital devices.
  • Designing/ developing and implementing the web administrative content platform for PEMEX.
  • Designing the information architecture and user experience for internal portals:
    • Internal Market for Carbon Credit portal
    • Portal for managing information transparency requests
    • Portal for verifying current medical needs/records for PEMEX employees (MediNet)
    • Corporate Intranet (V1)
    • Institutional database – production and operative information.
  • Designing the information architecture and user experience for public portals:
    • Sustainable Development Portal – awarded A- by the United Nations Global Compact.

08/2000 -12/2002Technical Specialist in Multimedia and Internet ServicesDepartment of Telecommunications Engineering

  • Operating PEMEX’s live-feed/ on-demand video platform.
  • Designing and implementing PEMEX’s web content administrative platform.
  • Designing the information architecture and user experience for internal portals:
    • Industrial security and environmental protection portal
    • Portal for managing information transparency requests
    • Portal for verifying current medical needs/records for PEMEX employees (MediNet)
    • Telecommunication services
  • Designing the information architecture and user experience for PEMEX’s Corporate Webpage www.pemex.com (V1.5)

06/1999 -08/2000Auxiliary Internet Services Technician

  • Developing and implementing PEMEX’s live-feed/ on-demand video platform.
  • Designing the information architecture and user experience for internal portals:
    • Industrial security and environmental protection portal
    • Portal for verifying current medical needs/records for PEMEX employees (MediNet)
    • Telecommunication services

11/1994-06/1999Communication and Marketing Assistant

  • Analysis and re-designing of the department’s acquisition processes.
  • Editing and designing the services catalogue for the Department of Telecommunications Engineering.
  • Designing and operating communication and dissemination of the services offered by Telecommunications.
  • Editing and designing the Department of Telecommunications magazine.
  • Designing and developing the service evaluation system in accordance with Public Administration Modernizing Program.
  • Designing and developing the telecommunications service portal.

11/1992 – 11/1994CIE / OCESA: Corporacion Interamericana de EntretenimientoMexico, D.F.

  • Audio Technician
  • Lighting Technician
  • Camera Assistant

Independent work

  • Independent Consultant/ Developer
  • Information Architect
  • User Experience Designer
  • IT Solutions Developer
  • Writer
  • Illustrator

Key Projects

  • 2012. Consulta Mitofsky: web portal redesign for Mexican Elections
  • 2012. Consulta Mitofsky: Mexican elections dashboard UI Design
  • 06/2010-08/2010. Interactive photography system (Croma Key): Centro Fox. León Guanajuato, Mexico.
  • 2008. Writer on technology and gadgets for Aeromexico Vuelo Magazine

./Education

Universitat Oberta de Catalunya On-Line

09/2011 - Currently in Session: M.Sc. in Information Society and Knowledge-Oriented Digital Culture

Universidad Autónoma de Barcelona On-Line

09/ 2007-06/2008: M.A. in Journalism and Digital Communication

Web design, on-line communication tools, legal aspects regarding the internet and digital culture.

Universitat Oberta de Catalunya On-Line

03/2007-09/2007: Specialization in Information Services Management

Information/communication services development and on-line communication tools.

UNAM: Universidad Nacional Autónoma de México Mexico, DF

09/1990-05/1994: B.A. in Communication Sciences

04/ 2000.Thesis: Virtual Communities on the Internet.